Cinemark Holdings, Inc. (the "Company") will launch a limited-time, exclusive GI Joe themed Cinemark Gift Card in partnership with Paramount Pictures and their upcoming film, GI Joe: Rise of Cobra. These special edition gift cards can be purchased at any Cinemark Theatre box office nationwide and online at cinemark.com.

Cinemark Gift Cards allow patrons to place any value they wish on a stored value card for redemption towards ticket and concession purchases at any Cinemark Theatre location nationwide. The gift cards can then be reloaded online at cinemark.com or at any Cinemark Theatre. Cinemark gift cards never expire. Cinemark was the first in the exhibition industry to offer gift cards in 2001.

“Moviegoers have been really attracted to these kinds of limited run, movie-themed gift cards,” states Cinemark Vice-President of Marketing and Communications James Meredith. “This GI Joe movie gift card is a great way to say ‘Congratulations Graduate,’ ‘Happy Father’s Day,’ or ‘Happy Birthday’ to fans of both Cinemark and the movie.”

To purchase Cinemark gift cards online, patrons should visit www.cinemark.com and select the “Gift Card” tab. The card holder may register his or her card at www.cinemark.com to manage their account, purchase advance tickets online with no service fee, view transaction activity, and reload the card with additional value.

The limited-time GI Joe Cinemark Gift Card is produced in conjunction with Paramount Pictures’ August 7^th release of GI Joe: Rise of Cobra, a live-action film based on the action figure GI Joe, an American soldier. The film stars Dennis Quaid, Christopher Eccleston, Joseph Gordon-Levitt, Sienna Miller, Jonathan Pryce, Channing Tatum, and Marlon Wayans.